Google’s latest desktop SERP experiment: a whiter, more spacious background

Google has begun experimenting with a cleaner, whiter, brighter user interface.

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Google’s latest desktop SERP experiment: a whiter, more spacious background

Insights into Ad Viewability at Scale

Publisher monetization platform 33Across launched a new way for publishers and buyers (advertisers) to ensure higher viewability of their standard IAB ad units. The companies new Real Display Pro solution essentially provides advertisers with greater insight about the viewability of IAB ad units from the company's publisher inventory.

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Insights into Ad Viewability at Scale

Design Something: Express Yourself with Timeline.js

The traditional horizontal scrolling website has become the standard, but that “normal” doesn't mean that you can't create visually compelling, information rich and meaningful experiences for users in a way that still allows designers to express themselves and the brand successfully.

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Design Something: Express Yourself with Timeline.js

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad.

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Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

Hit the Ice in Google’s Playable Zamboni Doodle

Google’s Doodle today celebrates Frank Zamboni, the creator of the standard in ice cleaning and resurfacing for ice rinks the world over. You can both watch ice being resurfaced by a pixelated man on a Zamboni, or click the Doodle to play a game.

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Hit the Ice in Google’s Playable Zamboni Doodle

Crafting an SEO-Friendly Facebook Page

Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say a brand’s Facebook page is more useful than its website.

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Crafting an SEO-Friendly Facebook Page