SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior.
Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy.
To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year . The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and with the same call to action at its conclusion to “Join the Waitlist”.
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Google Posts: GIFs and Videos published directly to SERPs
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years. The advent of mobile apps that can take 360-degree photographs, or ‘photo spheres’, has made creating 360-degree images accessible to those without specialized equipment. At the same time, it has become easier to embed and share photospheres directly within webpages, and the virtual reality headsets which allow users to experience them are increasingly widespread and affordable
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How to get started with 360-degree content for VR
Between the long-awaited rollout of Penguin 4.0 , a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry?
:: By Maria Haggerty, Dotcom Distribution :: Business is booming in the subscription retail sector. Emerging brands and existing retailers are flocking to the space, but many are discovering that it’s easier to sell subscriptions than it is to keep them. Although subscriber churn is a fact of life in subscription commerce, the most..
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What E-Commerce Brands Can Teach Subscription Box Companies
Microsoft released its Flow platform this week and it's put the spotlight once again on the promise of Web automation and the solutions that are already available to those interested in taking advantage of them. One of the pioneers of the space, of course, is IFTTT (If This, Then That). While Microsoft has more of an enterprise focus… [[ This is a content summary only.
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year.
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Mobile paid search has increased by 134% since last year: stats
It’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning , artificial intelligence and developing increasingly sophisticated algorithms , it’s unusual to come across a company which sets out to do the exact opposite. Enter Digle , the ‘people-powered’ search platform.
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Could ‘people-powered’ Digle be the future of search?