If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match . You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer , i.e. those people who can impact your customers’ buying decisions.
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day
How does using social media benefit your efforts with SEO ? Back in 2008, Search Engine Watch published the article ‘ Social Media and SEO – Friends with Benefits ‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last nine years. Some of the key statistics and points featured in the article (although contemporary at the time) may seem somewhat archaic in 2017: Facebook having 140 million active users (when they are now over 2 billion ) LinkedIn having 30 million users (less than 10% of their current user base ) Popularity of now defunct social platforms like Digg (which sold for just $500,000 back in 2012) MySpace being mentioned in the same breath as Facebook, LinkedIn, Reddit and Twitter (ha!) Use of ‘SEO friendly’ anchor text when linking from social profiles ( ahem … ‘ money keywords ’) Nobody could have guessed what social media would become in such a short amount of time
It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools.
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging , social media posts and the other aspects of building an online brand seemed to sound the death toll for traditional communications and marketing strategies, like public relations.
Google is set to launch a competitor to Snapchat Discover , known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too.
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps