How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

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How to optimize your ad campaigns for consumer behavior on Facebook and Google

6 lesser known tools to power your content marketing

It seems like a small selection of tools just keeps traveling from article to article these days. Opening a freshly-published article on a popular blog, I feel like I’ve already read it, because I know all the listed tools.

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6 lesser known tools to power your content marketing

The collision between PR, content, and SEO: How to make it work for you

The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging , social media posts and the other aspects of building an online brand seemed to sound the death toll for traditional communications and marketing strategies, like public relations.

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The collision between PR, content, and SEO: How to make it work for you

What is Google Stamp and what will it mean for marketers?

Google is set to launch a competitor to Snapchat Discover , known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too.

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What is Google Stamp and what will it mean for marketers?

6 ways to market your local business online (beyond Google Maps)

Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one:  Getting verified on Google Maps

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6 ways to market your local business online (beyond Google Maps)