Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation

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Interview: Why marketers shouldn’t waste their time with Google Posts

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff.

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How to capitalize on Facebook mobile traffic – even with a poor mobile experience

6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone

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6 tips for creating content to capture short attention spans

Google Posts: GIFs and Videos published directly to SERPs

To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year . The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and with the same call to action at its conclusion to “Join the Waitlist”.

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Google Posts: GIFs and Videos published directly to SERPs

Optimization at the intersection of search, content, social, mobile and local in 2017

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Consumer behavior has rapidly matured with the growth of the online world.

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Optimization at the intersection of search, content, social, mobile and local in 2017

Four collaboration tools to bring your marketing efforts to a new level

Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days

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Four collaboration tools to bring your marketing efforts to a new level

How influencer marketing can benefit your SEO strategy

Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing , influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility.

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How influencer marketing can benefit your SEO strategy

Generational Differences in Social Video Viewing

Online video solution Brightcove has released research that reveals some rather interesting insights into the social video viewing differences of various generations. The survey showed that 74 percent of consumers connect watching a video on social media and their purchasing decision making process. Brightcove also revealed some rather…

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Generational Differences in Social Video Viewing

Content repurposing is your hidden online marketing gem

Every marketer and small business owner knows how much time and effort goes into a piece of content. It isn’t just writing a blog post—it is coming up with the idea, researching, developing, linking, keyword optimizing, and finally posting and promoting even after the article is live. Coming up with a theme alone can be challenging, so why not get five or even ten pieces of content out of a single idea

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Content repurposing is your hidden online marketing gem

The ONLY lesson from every social media brand fail example ever

Everyone wants to go viral on social media . But sometimes your brand ends up going viral for the wrong reasons. After every such social media brand fail , we experience a familiar cycle

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The ONLY lesson from every social media brand fail example ever