One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA) .
In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer
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How videos generate quick SEO results
It’s been a year since Pinterest announced the launch of Lens , its new visual search tool. How has it evolved since then?
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Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible
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Three tips for a content marketing plan that makes your customers the central focus
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points ?
By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11 th January, Facebook announced a major change to the way posts are ranked in News Feed. In order to promote more “meaningful” interaction with friends and family, Facebook said that it would “prioritize posts from friends and family over public content … including videos and other posts from publishers or businesses”.
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Facebook kills off news: Publishers panic, try to remember how to do SEO
A new year brings new challenges in social media marketing.
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How to make sure your social media marketing is on track for 2018
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match . You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
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Killer demand gen strategy, Part 3: Facebook advertising
The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer , i.e. those people who can impact your customers’ buying decisions.
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How to amplify your content marketing with influencer-driven writing contests
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day
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How to get started with Twitter advertising