Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity

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Search in 2021: Five must knows for advertisers and marketers

Why dark mode web designs are gaining popularity

30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change

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Why dark mode web designs are gaining popularity

Voice search SEO guide: Trends and best practices

30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization.

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Voice search SEO guide: Trends and best practices

How writers can optimize content for a variety of search engines

30-second summary: If you think optimizing your content for Google is tough, then you ‘ re going to be amazed by how many factors you ‘ ll have to consider when optimizing your writing for multiple search engines.  Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

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How writers can optimize content for a variety of search engines

4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis

Let me start by saying I love SEMrush and Ahrefs. I use them both on a daily basis and cannot imagine my life without them

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4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis

Link building in 2018 (and beyond): 6 techniques that work

Ever since the onset of SEO, the factors that search engines use to determine which site to rank over another keep changing. Techniques have gone and go, but one thing remains constant: links are still as valuable and relevant as they have ever been. In fact, I will make bold to say that link building is the most important factor in determining which website to rank over another.

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Link building in 2018 (and beyond): 6 techniques that work

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Search Engine Watch sister publication ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The second guide in the series is dedicated to enterprise SEO tools . With $80 billion predicted to be spent on SEO services annually by 2020, these software packages play a vital role in helping marketers derive insights from masses of data

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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review