In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.
In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone , and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust their digital marketing campaigns to the new reality of mobile-driven marketing.
Much as Google has become synonymous with the Internet, AdWords has become synonymous with marketing. The search engine giant’s advertising platform is, without a doubt, one of the most integral parts of any online advertising campaign.
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search , navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips , off-page optimization tips , SEO basics , email marketing tips, etc. online and implemented them – only to see them fail, or worse, backfire.