Cancel culture and what brands should be doing

30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions How do you keep your brand safe from being canceled in 2022 and beyond? If you were affected by cancel culture, how do you control the damage and recover your brand image? Let’s find out! In 2021, major celebrities and brands like J.K Rowling, Ellen DeGeneres, Netflix, L’Oréal, and McAfee faced the wrath of netizens due to their actions, either intentional or unintentional – this was cancel culture in full throttle

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Cancel culture and what brands should be doing

A small business’s step-by-step guide to dominating local search in 2021

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales.

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A small business’s step-by-step guide to dominating local search in 2021

Five SEO tips to dominate local search this holiday season

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value.

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Five SEO tips to dominate local search this holiday season

SEO on a shoestring budget: What small business owners can do to win

30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed

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SEO on a shoestring budget: What small business owners can do to win

Five tips to establish a successful content creation process

In this digital age where around 90% of all digital marketers use content marketing , there is no shortage of content that is flowing around, even in niches you probably never heard of. Unfortunately, a big chunk of that content is a spammy mess that exists only to build a link, promote things we do not need, and push an agenda that doesn’t care about facts.

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Five tips to establish a successful content creation process

Five ways PPC customer support can help SMBs

When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go.

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Five ways PPC customer support can help SMBs

How SMBs can effectively manage their online reputation on a shoestring budget

Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time. The online world of consumerism runs 24/7.

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How SMBs can effectively manage their online reputation on a shoestring budget

How important are featured snippets and how can you get them?

Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients. Despite the fact that featured snippets are a vital part of contemporary marketing and SEO success, however, many still struggle when it comes to properly leveraging featured snippets to the greatest extent possible, with some unlucky few having no idea where to begin at all

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How important are featured snippets and how can you get them?

Google Search Console for small businesses [Video]

What’s changed in the new Google Search Console? And how might those changes affect us? In this article, contributor Mike Zima gives us a text / video combo showing us around the updated Search Console

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Google Search Console for small businesses [Video]