What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.

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What does voice search mean for your local SEO strategy?

Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new  Beauty and the Beast movie.

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Four most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to. Retailers struggle with the post-Black Friday lull Just two weeks ago in our Friday  search news round-up , we established that record-breaking levels of sales and spending mean  Black Friday won’t be going anywhere for a while

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Four most important search marketing news stories of the week

How to take advantage of Facebook Video’s creative opportunities

We are living in a video-first world , where moving images are at the heart of all apps and services. Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year. During Social Media Week , Ian Crocombe, Regional Head of Facebook’s Creative Shop presented all the opportunities that video content may offer, both for publishers and advertisers on Facebook

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How to take advantage of Facebook Video’s creative opportunities

Nine ways brands can improve emotional connections with customers

It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers have a higher lifetime value , as they tend to be loyal, satisfied, and ready to proceed to a new purchase. According to Harvard Business Review , emotionally engaged customers are also: At least three times more likely to recommend your product or service Three times more likely to re-purchase Less likely to shop aroun d (44% said they rarely or never shop around) Much less price sensitive (33% said they would need a discount of over 20% before they would defect).

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Nine ways brands can improve emotional connections with customers

Seven strategies for building a thriving community around your blog

The secret to creating an outstanding blog is to cultivate a strong community of fans that helps generate new traffic. In this post, I will lay out some tips to creating a bustling community around a blog. I’ll also share tips on monitoring community growth and how to use it to your advantage

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Seven strategies for building a thriving community around your blog

Facebook announces four new mobile ad formats

Facebook the most mobile engagement of any platform, seeing more than 1 billion daily mobile users. With that in mind, Facebook made four announcements at Cannes this week: 1.

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Facebook announces four new mobile ad formats