The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new Beauty and the Beast movie.
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to. Retailers struggle with the post-Black Friday lull Just two weeks ago in our Friday search news round-up , we established that record-breaking levels of sales and spending mean Black Friday won’t be going anywhere for a while
We are living in a video-first world , where moving images are at the heart of all apps and services. Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year. During Social Media Week , Ian Crocombe, Regional Head of Facebook’s Creative Shop presented all the opportunities that video content may offer, both for publishers and advertisers on Facebook
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers have a higher lifetime value , as they tend to be loyal, satisfied, and ready to proceed to a new purchase. According to Harvard Business Review , emotionally engaged customers are also: At least three times more likely to recommend your product or service Three times more likely to re-purchase Less likely to shop aroun d (44% said they rarely or never shop around) Much less price sensitive (33% said they would need a discount of over 20% before they would defect).
The secret to creating an outstanding blog is to cultivate a strong community of fans that helps generate new traffic. In this post, I will lay out some tips to creating a bustling community around a blog. I’ll also share tips on monitoring community growth and how to use it to your advantage
There are more than 100 million users on Snapchat and they are not just millennials . And as Snapchat introduces more unique features, it continues to grow as a valuable marketing tool. *Source: GlobalWebIndex 1