Invalid Traffic & The Programmatic Problem

Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global Seller Trust Index (GSTI), the rating standard the company publishes for programmatic advertisers. Ad fraud remains the single great threat to the digital advertising economy, with research indicating that upwards of 48.5 percent of… [[ This is a content summary only

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Invalid Traffic & The Programmatic Problem

Do Your Salespeople Really Use CRM? A Case Study on CRM Adoption

By Jesse Kurth, TinderBox Customer relationship management (CRM) is the bedrock of technology-driven businesses, with organizations of all sizes around the world adopting CRM as their single source of truth. In fact, Gartner reports CRM increasing to a $36 billion market by 2017, eclipsing all others – including ERP, which is no small…

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Do Your Salespeople Really Use CRM? A Case Study on CRM Adoption

Marketing Intelligence & Email

Email remains one of the single most powerful channels to drive engagement and conversions for marketers – and it just keeps getting better. eTrigue Corporation, a provider of marketing software-as-a-service (SaaS) products, recently launched VisitIQ, a solution that adds marketing automation intelligence to email, enabling marketers to track,..

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Marketing Intelligence & Email

Social Media Analytics Expected to Grow at CAGR of 34.5 Percent

Social media is the single most popular activity on the Web. With consumers spending so much of their daily time on the Web, it is no surprise that brands have taken to the channel to reach as many consumers as possible. However, in order for brands to know how successful they are on social networks they need analytics

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Social Media Analytics Expected to Grow at CAGR of 34.5 Percent

New Technology Enables One-to-One Mobile Targeting

The mobile device is the single device that follows a person around at all times. Targeting capabilities in the mobile space are still limited but a new platform by a company called 4Info has opened up tremendous possibilities for advertisers.

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New Technology Enables One-to-One Mobile Targeting

The Other Googles: Succeeding on Foreign Search Engines

Google is, without doubt, the single biggest and, by extension, the most important search engine worldwide. The main, U.S.-focused google.com is the single most visited site, but various international Google sites also figure highly. Google.co.uk …

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The Other Googles: Succeeding on Foreign Search Engines

Intuit’s F-Commerce Offering SimpleStore Arrives

Intuit, best known for its business and financial management software solutions for SMB’s, announced the release of SimpleStore for Facebook, an f-commerce solution which enables merchants to sync their website and Facebook page. Perhaps the single biggest benefit of SimpleStore for Facebook is the one-page checkout which is made possible… [[ This is a content summary only.

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Intuit’s F-Commerce Offering SimpleStore Arrives