7 advanced Google Shopping strategies [Infographic]

Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer. The infographic below, produced by Clicteq , will give you a quick visual and entertaining summary of seven advanced Google Shopping strategies that can supercharge your Google Shopping performance and help you compete in 2017

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7 advanced Google Shopping strategies [Infographic]

5 most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two fairly major ones concerning hotel reviews and job listings. Meanwhile, Bing makes its homepage a little more interactive, and Google has announced that Similar Audiences will be available for Search and Shopping in AdWords.

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5 most interesting search marketing news stories of the week

6 Psychologically Proven Techniques to Boost Your Conversions in 2017

What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have

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6 Psychologically Proven Techniques to Boost Your Conversions in 2017

Google releases new AdWords improvements and stats ahead of Black Friday

Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads. At the moment you’re able to view your ads’ performance based on different locations, revealing the places your customers are located and the locations they’re most interested in visiting

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Google releases new AdWords improvements and stats ahead of Black Friday

How to maximize your AdSense earnings with Amazon CPM ads

If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units such as in-text links, pop-unders, pop-overs, interstitials and more from networks such as RevenueHits, Intellilinks, Clicksor, Chitika and more.

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How to maximize your AdSense earnings with Amazon CPM ads

How to minimise the interaction cost of your web forms

Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.  Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’ .

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How to minimise the interaction cost of your web forms

66% of Online Shoppers Have Made Recent Cross-Border Purchases

The Internet has afforded many populations with easy access to information on other parts of the world, and even their products too.

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66% of Online Shoppers Have Made Recent Cross-Border Purchases

Top trends marketers need to know for the holiday season

The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should they look out for? There’s a big marketing opportunity during the holiday shopping season, but there’s also a challenge of listening to consumers’ demands and delivering the right message to them

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Top trends marketers need to know for the holiday season

Five Google Shopping tips to help nail your Q4 ROI

We all know Q4 is the biggest time of the year when it comes to ecommerce . Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing.

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Five Google Shopping tips to help nail your Q4 ROI