Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation

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Interview: Why marketers shouldn’t waste their time with Google Posts

4 things to note when optimizing for local SEO in 2017

SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior.

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4 things to note when optimizing for local SEO in 2017

The changing SERP: understanding and optimizing above and below the fold

Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up. Considering that our research at BrightEdge shows that an estimated 51% of the traffic to your site arrives through organic, the changes in the SERPs remain a pressing concern for all brands

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The changing SERP: understanding and optimizing above and below the fold

Google’s latest desktop SERP experiment: a whiter, more spacious background

Google has begun experimenting with a cleaner, whiter, brighter user interface.

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Google’s latest desktop SERP experiment: a whiter, more spacious background

The ABC of Google Quick Answers

Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.* Brands that wish to maintain a strong digital presence need to make sure their website is well represented within these rich answers.

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The ABC of Google Quick Answers

Four ways to adjust your SEO strategy for four-pack paid search ads

The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.

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Four ways to adjust your SEO strategy for four-pack paid search ads

What are featured snippets and how do I get them?

Rob Bucci , the CEO of STAT, delivered a fascinating talk at  BrightonSEO  last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them. What is a featured snippet?

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What are featured snippets and how do I get them?

Customer journey from search to landing page: UK supermarkets

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.

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Customer journey from search to landing page: UK supermarkets