Best practices for anchor text optimization in 2018

Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over- optimization methods out of the picture. Over the past five years, the best practices of anchor text optimization have considerably evolved.

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Best practices for anchor text optimization in 2018

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level

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Which tools should I buy to advance my SEO strategy?

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

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How to future-proof your SEO for 2018

How to use Google Trends for SEO

Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. Over time, the power of this service has been tapped in new and enlightening ways

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How to use Google Trends for SEO

The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy .

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The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

Highlights from TechSEO Boost: The key trends in technical SEO

Although most search conferences contain some sessions on technical SEO , until now there has been a general reluctance to dedicate a full schedule to this specialism.

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Highlights from TechSEO Boost: The key trends in technical SEO

What is an AdWords Quality Score and how can you improve yours?

If you’re trying to master  PPC , you need a firm understanding of your  AdWords  Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours

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What is an AdWords Quality Score and how can you improve yours?

What are sitelinks and how can I get them?

Back in 2015, we published an article entitled ‘ How do I get sitelinks to appear in my site’s search results? ’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information.

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What are sitelinks and how can I get them?