Why SEOs can’t afford to wait around for a mobile-first index

We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search

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Why SEOs can’t afford to wait around for a mobile-first index

The best SEO influencers and resources to follow

More than any other digital marketing discipline, SEO is a game of opinions . There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate.

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The best SEO influencers and resources to follow

5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand? If you’d like to earn those coveted “position 0” spots, you need to start by understanding what featured snippets are  and how to earn them.

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5 ways to identify potential featured snippets to rank for

How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want.

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How to escape Google’s filter bubble

The 15 best Google Chrome extensions for SEO

Google Chrome has  taken a dominant position  as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is.

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The 15 best Google Chrome extensions for SEO

Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.

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Switching to HTTPS: Is it really worth it?

Does it matter what department your SEO team is in?

Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logistics of categorizing an SEO team

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Does it matter what department your SEO team is in?