How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

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How to future-proof your SEO for 2018

How to use Google Trends for SEO

Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. Over time, the power of this service has been tapped in new and enlightening ways

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How to use Google Trends for SEO

The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy .

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The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

Highlights from TechSEO Boost: The key trends in technical SEO

Although most search conferences contain some sessions on technical SEO , until now there has been a general reluctance to dedicate a full schedule to this specialism.

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Highlights from TechSEO Boost: The key trends in technical SEO

What is an AdWords Quality Score and how can you improve yours?

If you’re trying to master  PPC , you need a firm understanding of your  AdWords  Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours

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What is an AdWords Quality Score and how can you improve yours?

What are sitelinks and how can I get them?

Back in 2015, we published an article entitled ‘ How do I get sitelinks to appear in my site’s search results? ’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information.

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What are sitelinks and how can I get them?

6 innovative new search engines to keep an eye on

Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google , how many can you name? Bing ?

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6 innovative new search engines to keep an eye on

How to hire the right SEO agency

Organic search accounts for 51% of the traffic brands receive on average, and investment in  SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right SEO company

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How to hire the right SEO agency

Smart shopping season checklists: Mobile and desktop, content and SEO

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience.

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Smart shopping season checklists: Mobile and desktop, content and SEO

Black Friday SEO: Last-minute tips for the holiday season

Black Friday  kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one .

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Black Friday SEO: Last-minute tips for the holiday season