When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions.
30-second summary: Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions How do you keep your brand safe from being canceled in 2022 and beyond? If you were affected by cancel culture, how do you control the damage and recover your brand image? Let’s find out! In 2021, major celebrities and brands like J.K Rowling, Ellen DeGeneres, Netflix, L’Oréal, and McAfee faced the wrath of netizens due to their actions, either intentional or unintentional – this was cancel culture in full throttle
30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a big one. SA360 has gotten even more powerful since it was first launched over 10 years ago, making it simpler than ever for commercial enterprises to manage their search advertising efforts. A select number of Search Ads 360 users finally gained preview access this past month
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue
30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his advice and case studies Studies have shown that businesses using data-driven strategies experience five to eight times higher ROI.
30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays such a major role in the online business sphere, most web admins spend their lives attempting to crack Google’s organic page ranking algorithms.
30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still a level of discomfort with handing the keys to the kingdom over As a long-time skeptic myself, I make the argument for automating core components of search campaigns and share the areas where marketers should instead focus their energy and attention for success in 2022 “Automation” it’s a word of constant focus for search marketers these days – and rightfully so. There are more components to search than ever before, and automation is a critical tool that enables us to optimize campaigns at scale and frees us to focus on what can’t be automated. Google has released automated solutions to nearly every aspect of account management, but how do we know when it makes sense to hand over control and where we should maintain a strong level of influence
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts will notify you when your site traffic drops or spikes, when your site is hacked, or when there’s a manual penalty applied to your site SEO and search marketing are challenging because they’re scattered all over the place. Setting up email notifications is the best way to be on top of everything.