Good SEO reporting is tough.
Good SEO reporting is tough.
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines. It may feel futile to try and compete with them in the realm of SEO.
Read more from the original source:
4 local SEO strategies for small and medium businesses
Over the past few years, Google’s SERPs have become progressively more enhanced and detailed . Users require as much information as possible before deciding which result to place their trust in and click through to
The rest is here:
The 2018 guide to rich results in search
Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics , it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks.
Here is the original post:
Does “search satisfaction” matter more than click-through rate in SEO?
Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in 2018.
The 2018 guide to free SEO training courses online
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores.
Originally posted here:
How to check your Domain Authority: 4 tools to use
We have entered a new era of search where SEO and content marketing have converged .
Read the original post:
Looking through the artificial intelligence mirror: insights and automation
Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right?
See original here:
The rise of Answer Engine Optimization: Why voice search matters
Any stellar SEO strategy should be meticulously tracked and heavily data-driven.
Read the original here:
8 key Google Analytics reports for SEO