Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report , which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘ SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as organic search ranking, but aims to give an overview of how often a website shows up in search results, based on “search volume and the position of ranking keywords” (as explained in the Searchmetrics FAQ ).
See the original post here:
Who were the “winners” and “losers” of organic search in 2017?