A beginner’s guide to using negative keywords in PPC

Let’s set the scene. You’ve signed up to Google Adwords , entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords . You may even have gone ahead and sent your ads live.

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A beginner’s guide to using negative keywords in PPC

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report , which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘ SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as organic search ranking, but aims to give an overview of how often a website shows up in search results, based on “search volume and the position of ranking keywords” (as explained in the Searchmetrics  FAQ ).

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Who were the “winners” and “losers” of organic search in 2017?

Search advertising vs. display advertising: Which delivers the best returns?

Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel and you potentially ruin the maximum success of your whole campaign.

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Search advertising vs. display advertising: Which delivers the best returns?

Facebook kills off news: Publishers panic, try to remember how to do SEO

By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11 th January, Facebook announced a major change to the way posts are ranked in News Feed. In order to promote more “meaningful” interaction with friends and family, Facebook said that it would “prioritize posts from friends and family over public content … including videos and other posts from publishers or businesses”.

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Facebook kills off news: Publishers panic, try to remember how to do SEO

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens

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Mobile-first indexing in 2018: 3 things SEO professionals should do right now

Best practices for anchor text optimization in 2018

Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over- optimization methods out of the picture. Over the past five years, the best practices of anchor text optimization have considerably evolved.

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Best practices for anchor text optimization in 2018

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level

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Which tools should I buy to advance my SEO strategy?

How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

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How to future-proof your SEO for 2018