This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to its audience – and to reward accordingly with higher search rankings – also include mechanisms to suppress sites that do a poor job at offering relevant, useful information
For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial. Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines. It may feel futile to try and compete with them in the realm of SEO.
Over the past few years, Google’s SERPs have become progressively more enhanced and detailed . Users require as much information as possible before deciding which result to place their trust in and click through to
Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics , it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of
Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we suggest you read this article where we have outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level in 2018.
In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.