Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites. The more serious cases of indexation bloat usually occur on ecommerce websites, as they tend to utilize user-friendly facetted navigations and filter lists, allowing users to quickly identify the products that they want
Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new feature allows advertisers using Adwords to target users based on: Age Gender Parental status This feature will be particularly useful where user intent varies considerably based on these variables.
Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.
Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.
Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.
SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior.
On its Developers blog , Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine Roundtable , and Google provided an image to show how this will look in practice: Podcasts can be indexed and embedded in results, which could be a particularly useful functionality for Google Home and smartphones.
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP). The original lists of static results, comprised of what we nostalgically term ‘10 blue links’, have evolved into multi-media, cross-device, highly-personalized interfaces that can even adapt as we speak to them.