How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed  and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical

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How to reduce the impact of images on your mobile site speed

Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?

Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat . Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP.

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Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?

How to optimize your mobile site speed: Testing for issues

The right picture is very useful on mobile and responsive websites. But images that are too large, too numerous and unnecessary simply slow down page load times and get in the way of the users reading and doing what they need to do. The problem: the size of webpages sent to mobile phones has quadrupled in just five years.

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How to optimize your mobile site speed: Testing for issues

Voice search: A digital space race

Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion’ taking place

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Voice search: A digital space race

Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum , and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month

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Taming the local search beast in a post-Possum and Fred world

Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

5 reasons to give SEO experts a seat at the website planning table

Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.

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5 reasons to give SEO experts a seat at the website planning table

5 most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two fairly major ones concerning hotel reviews and job listings. Meanwhile, Bing makes its homepage a little more interactive, and Google has announced that Similar Audiences will be available for Search and Shopping in AdWords.

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5 most interesting search marketing news stories of the week

Should Google be more transparent with its updates?

It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these halcyon days, information about Google ranking updates was generally delivered via Google engineer and head of Google’s Webspam Team Matt Cutts , who was to many marketers the public face of Google. As someone who was involved in helping to write the search algorithms himself, Matt Cutts was an authoritative voice about Google updates, and could be depended on to provide announcements about major algorithm changes.

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Should Google be more transparent with its updates?