How to future-proof your SEO for 2018

We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?

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How to future-proof your SEO for 2018

How to use Google Trends for SEO

Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. Over time, the power of this service has been tapped in new and enlightening ways

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How to use Google Trends for SEO

What is an AdWords Quality Score and how can you improve yours?

If you’re trying to master  PPC , you need a firm understanding of your  AdWords  Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours

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What is an AdWords Quality Score and how can you improve yours?

4 digital marketing challenges faced by franchises (and how to overcome them)

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser.

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4 digital marketing challenges faced by franchises (and how to overcome them)

6 innovative new search engines to keep an eye on

Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google , how many can you name? Bing ?

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6 innovative new search engines to keep an eye on

How a Customer Data Platform can improve AdWords performance

According to Hochman Consultants (2017), the average cost of pay-per-click ( PPC ) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013.

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How a Customer Data Platform can improve AdWords performance

Here’s how to get executives excited about SEO

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than not, including a few convincing facts about why it will make them look good.

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Here’s how to get executives excited about SEO

How to use your data to supercharge paid search

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017).

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How to use your data to supercharge paid search

4 safe search engines for kids

Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological advancement. Typical search engines (think Google, Bing, etc.) do not default to kid-friendly settings, and it takes a lot of adult monitoring to make sure that nothing is appearing and getting clicked on that isn’t age-appropriate. Luckily in recent years, more and more safe search engines for kids have been emerging.

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4 safe search engines for kids