Artificial intelligence and machine learning: What are the opportunities for search marketers?

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle daily

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Artificial intelligence and machine learning: What are the opportunities for search marketers?

Killer demand gen strategy, Part 3: Facebook advertising

If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match . You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.

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Killer demand gen strategy, Part 3: Facebook advertising

How to use demand generation channels to effectively expand your reach

As Q4 approaches , it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering

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How to use demand generation channels to effectively expand your reach