How to scale your business internationally on search engines

Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market

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How to scale your business internationally on search engines

Google adds rich results for podcasts to SERPs

On its Developers blog , Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon.  This was first noted over on Search Engine Roundtable , and Google provided an image to show how this will look in practice: Podcasts can be indexed and embedded in results, which could be a particularly useful functionality for Google Home and smartphones.

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Google adds rich results for podcasts to SERPs

Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new  Beauty and the Beast movie.

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

How to create SEO-friendly content

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content . Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.

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How to create SEO-friendly content

The SEO benefits of using WordPress to publish your content

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO ( search engine optimization ) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.

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The SEO benefits of using WordPress to publish your content

7 quick ways to use content marketing to boost search ranking

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO . So how can businesses use it to improve their search rankings? When done well, content marketing can contribute to boosting a site’s position in search rankings.

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7 quick ways to use content marketing to boost search ranking

The psychology of search intent: Converting moments that matter

Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world. That search engine, which at first relied primarily on text data and backlinks to determine search priority ranking, has become increasingly sophisticated where its myriad features are concerned.

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The psychology of search intent: Converting moments that matter