6 innovative new search engines to keep an eye on

Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google , how many can you name? Bing ?

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6 innovative new search engines to keep an eye on

Black Friday SEO: Last-minute tips for the holiday season

Black Friday  kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. SEO can make a significant ecommerce contribution; some final tweaks can make the difference between rising to the top of results and languishing at the bottom of page one .

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Black Friday SEO: Last-minute tips for the holiday season

4 safe search engines for kids

Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological advancement. Typical search engines (think Google, Bing, etc.) do not default to kid-friendly settings, and it takes a lot of adult monitoring to make sure that nothing is appearing and getting clicked on that isn’t age-appropriate. Luckily in recent years, more and more safe search engines for kids have been emerging.

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4 safe search engines for kids

Evolving past last-click attribution in paid search

“Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution , even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization , in association with Fospha and Kenshoo , we surveyed 800 marketers on their greatest challenges. 36% cited maximizing return on their advertising spend, while an additional 24% consider “accurately attributing value to each marketing channel” to be their biggest struggle.

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Evolving past last-click attribution in paid search

What do you need to know about Chinese search engine Sogou?

A few days ago, the news emerged that Chinese search engine Sogou ( 搜狗 ) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday.

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What do you need to know about Chinese search engine Sogou?

What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research : Keyword clustering. Single-keyword SEO has been a staple for a long time

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What is keyword clustering, and who cares? (Hint: you should!)

How businesses can optimize for Google’s new Question & Answer feature

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps .   This feature allows you and other people to ask and answer questions about your business

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How businesses can optimize for Google’s new Question & Answer feature

How to make sure your local search marketing is up to scratch

For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within a certain area.

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How to make sure your local search marketing is up to scratch

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

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How to optimize your ad campaigns for consumer behavior on Facebook and Google