Automate Your Google Shopping Campaigns

By the end of the year, e-commerce sales are expected to reach $1.5 trillion making it one of the largest industries in the world. At any point in time there are millions of items for sale on Google’s Shopping platform with brands and merchants adding and subtracting inventory throughout the day

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Automate Your Google Shopping Campaigns

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift “top-of-mind” awareness by an average of 6.6 percent.

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Search Ads Impact Top-of-Mind Awareness

Search Engine Strategies Coming to Atlanta in July, Registration Now Open

The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

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Search Engine Strategies Coming to Atlanta in July, Registration Now Open

Google+ Local to Replace Places as Google Makes a Play for More Mobile Ad Dollars

Google has announced that their new Google+ Local program will see Places Pages replaced, across search, social, Maps, and mobile. It’s part of their plan to continue dominating the paid search advertising market through increased mobile ad revenue.

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Google+ Local to Replace Places as Google Makes a Play for More Mobile Ad Dollars

4 Ways to Rethink a Facebook Advertising Campaign

Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.

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4 Ways to Rethink a Facebook Advertising Campaign