Three critical keyword research trends you must embrace

30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will drive people back to your site Instead of focusing on keyword strings, research your niche entities and find the ways to associate your business with those through on-site content and PR/link building efforts If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.” The truth is, most SEO tasks look completely different these days but few SEO experts have changed the fundamental way they do keyword research and optimize content for those keywords. Yes, we seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page. In the meantime, Google’s understanding and treatments of keywords has changed completely

Originally posted here:
Three critical keyword research trends you must embrace

Six things missing from your competitor research

30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors

Go here to read the rest:
Six things missing from your competitor research

Three organic search opportunities for your local business

30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query.

See the article here:
Three organic search opportunities for your local business

6 innovative new search engines to keep an eye on

Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google , how many can you name? Bing ?

See original here:
6 innovative new search engines to keep an eye on