The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Carousels for Live Blog Publishers Come to Google Search Results

Google announced a new publisher carousel feature designed for live blog content. Live blogs are defined as Web pages that are updated in real-time during the course of a live event such as a sporting event.

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Carousels for Live Blog Publishers Come to Google Search Results

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether they know it or not, can take full advantage. One of the lesser known aspects of the messaging platform is its..

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Just Do It: Schema for Emails & the Review Action

Structured Data First Steps: Adding Schema Location Markup to Your Website

Structured markup data and microformats are becoming extremely important. If you don’t start now, you’re going to be behind. Here’s how to create, edit, hack, and validate the schema.org address and location markup for your local business.

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Structured Data First Steps: Adding Schema Location Markup to Your Website