Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.
WordPress users interested in integrating microdata into their posts and pages might want to test the Schema Creator plugin by Raven Marketing Tools. The plugin, which currently has over 20,000 active installs, places an icon above the Post/Page rich text editor, that when selected, enables WordPress users to create a new schema for a person,… [[ This is a content summary only.
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WordPress Wednesday: Schema Creator
:: By Travis Bliffen, Stellar SEO :: In the SEO world it is easy to get caught up in link building tasks or the ongoing effort to create awesome content – making it is easy to overlook more technical issues such as using structured data on your website.
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Introduction to Schema and Open Graph Markup
:: By Travis Bliffen, Stellar SEO:: As you know, SEO is a fast changing game and falling behind can spell disaster for your website. There are, however, a handful of tips that can help you stay on top of SEO this year. 1. Schema Markup – Last year we shared tips with you about Schema markup and while at the time it wasn’t a..
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8 Tips for Better SEO in 2015
:: By Adam Dince, Deluxe :: These days, marketers are doing everything they can to leverage non-paid marketing channels to increase operating income and decrease spend. One of the most impactful areas of non-paid marketing is search engine optimization (SEO). However, many businesses tackling SEO are only focusing on content strategy and…
Top 10 Tips to Build a Google-Friendly Site
:: By Travis Bliffen, Stellar SEO :: Turns out, less than one percent of websites have implemented schema.org markup on their website. Those who have implemented the markup appear higher in SERPs on average according to a recent study by Quicksprout .
Getting Down and Dirty with Schema Markup