Google just released verified customer reviews: 3 ways to come out on top

Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had

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Google just released verified customer reviews: 3 ways to come out on top

5 most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two fairly major ones concerning hotel reviews and job listings. Meanwhile, Bing makes its homepage a little more interactive, and Google has announced that Similar Audiences will be available for Search and Shopping in AdWords.

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5 most interesting search marketing news stories of the week

The Most Valuable Brand Asset Is…

Reputation is the most valuable asset of today's brands (those both large and small) so it makes sense to take steps to manage it correctly. BrightLocal recently released its 2016 Local Consumer Review Survey and found a noticeable shift in how consumers are searching for local businesses online and the role that reviews play in the… [[ This is a content summary only.

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The Most Valuable Brand Asset Is…

What You Should Know About the U.K. Market

:: By Ruth Arber, Adaptly :: We live in a global world where the rapidly evolving digital landscape means that most of us are constantly connected.

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What You Should Know About the U.K. Market

Understanding FTC guidelines for influencer marketing

The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing . Where they are and aren’t enforcing these rules, though, has left many confused. To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines.

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Understanding FTC guidelines for influencer marketing

How to use buyer intent to write better copy

Understanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantly create content that converts

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How to use buyer intent to write better copy

Why I still hate LinkedIn Ads

Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit. For LinkedIn , advertising could be bringing in much more than a meagre $181 million in revenues, as it did during the second quarter of 2016.

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Why I still hate LinkedIn Ads

How a customer reviews strategy can impact SEO #BrightonSEO

Chris Bullick , Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week about how reviews can affect purchasing decisions and what this means for SEO. When we discuss the idea of adding reviews to a brand’s strategy, here are the most persuasive stats to support the decision: 90% of consumers read reviews before visiting a business 31% of customers are likely to spend 31% more on a business with excellent reviews Reviews can boost your results by using fresh user-generated content 72% of consumers will take action only after reading a positive review “88% of consumers trust online reviews like personal recommendations” – on reviews and SEO #BrightonSEO — Search Engine Watch (@sewatch) September 2, 2016 Google’s ranking factors are changing all the time and there seems to be an increasing focus on content, uniqueness, device friendliness and social sharing.

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How a customer reviews strategy can impact SEO #BrightonSEO

Are you paying enough attention to reviews in your local SEO?

Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings . But Brodie Tyler, founder of ReviewJump , believes that they aren’t given enough emphasis – by businesses or the SEO community.

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Are you paying enough attention to reviews in your local SEO?