30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized in favor of expertise on review-centric websites Multiple spam updates unfolded throughout the year, though these updates should not impact any website that follows Google’s guidelines Successful SEO strategy is akin to dancing the tango with Google updates. Unfortunately for copywriters, the Big G can be an unpredictable partner at times.
30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query.
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Three organic search opportunities for your local business
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?
30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your reviews will pay off in the long run
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Turning reviews into opportunities for reputation and SEO impact
30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions about which TVs, wireless earbuds, home security systems or air fryers to buy. Many consumers will probably encounter inauthentic or illegitimate reviews without knowing it
SEO is extremely important for growing your brand in 2020.
11 Deadly SEO mistakes to avoid in 2020
A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make a purchase decision.
Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “ Clients from Hell ” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t that bad for most designers, there are still improvements to be made
We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on relevance, distance and prominence .
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How to optimize your Google My Business listing
ClickZ , Search Engine Watch’s sister site, has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The second guide in the series is dedicated to enterprise SEO tools . With $80 billion predicted to be spent on SEO services annually by 2020, these software packages play a vital role in helping marketers derive insights from masses of data.
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ClickZ Enterprise SEO Tools Buyers Guide: Ahrefs Review