Advertisers using search retargeting can see dramatically higher conversion rates and lower cost per acquisition but campaigns need to be set up in a way that essentially protects them from bidding poorly. Fortunately, most networks offer up some way to control what ads are shown, how often, and of course, to whom. Bing, for example,… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday. With a stable economy, low unemployment and more disposable income, sales are expected to exceed $1 trillion , or a 3.6%-4% increase in sales over the same period last year (November-January). That’s good news for many retailers who have been forced to close some stores, streamline SKUs and reduce expenses, but it’s no time to sit back and rest on the innovation front
So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match , but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging RLSA with Customer Match is only worth the effort if you have a list of customers larger than 50,000.
Advertising technology solution AdRoll is bringing retargeting to the email channel. Digital marketers have long relied on email because it's less expensive than alternatives and provides an incredibly detailed amount of measurability and personalization for users
Online retailers would be wise not to ignore the impact of social proof. Social proof is essentially a “psychological phenomenon” where people assume that what others are doing is the correct behavior in a given situation.
Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users that stop using (or abandon) mobile applications.
The benefits of retargeting are clear – it can boost ad response, be used to acquire customers, increase conversion and more (read 40 stats about remarketing you should know here). With nearly 90 percent of marketers using the tactic (source: Chango, 2014), many of them may be wondering which U.S. retargeting networks their peers are… [[ This is a content summary only.
Despite the perceived effectiveness of retargeting, digital advertisers are concerned with a lack of transparency in the medium, according to result from a survey of enterprise-level marketers on retargeting trends conducted by Marin Software. More than one-third of respondents indicated that they are unsure if ads are viewed, are leery of click… [[ This is a content summary only.