Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer. The infographic below, produced by Clicteq , will give you a quick visual and entertaining summary of seven advanced Google Shopping strategies that can supercharge your Google Shopping performance and help you compete in 2017
Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report , which reveals how certain sites fared in organic search visibility on Google.com over the course of 2016
With the end of 2016 fast approaching, we list some of the best ecommerce and cart abandonment stats we’ve seen this year. 1: SMS Remarketing This year we won at the MOMA Awards for our work with Firefly on SMS Remarketing. The stats below give an idea of just how effective SMS can be
By Dianne Inniss, ThoughtWorks Retail We all talk about ‘the retail experience’ likes its something we can define, implement universally and just wash our hands of that worry forever. Unfortunately for those that don’t offer a good retail experience, and to the benefit of those who have nailed it, there is so much variety..
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’ .
Email opens on mobile devices hit their tipping point at least two years ago, but recent data into what actions recipients take after the fact proves interesting particularly for the retail segment. The infographic below is based on data collected through Movable Ink’s contextual marketing platform between July 1 – Sept. 31, 2016
Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google? In 2012, a Forrester report found that 30% of all online shoppers start research products at Amazon.
The following article is sponsored content produced in collaboration with IgnitionOne. Click here to read our collaborative content guidelines . If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.