The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage with brands –– to voice their criticisms and critiques, or to become super fans. The importance of a website presence, blogging , social media posts and the other aspects of building an online brand seemed to sound the death toll for traditional communications and marketing strategies, like public relations.
SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search .
As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website
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Build it and they shall come: Why your site architecture and search strategy must be aligned
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4.
5 remarketing strategies to prep for Q4
Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is.
The rest is here:
The 15 best Google Chrome extensions for SEO
Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.
Switching to HTTPS: Is it really worth it?