Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime.
30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of
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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird
30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. We caught up with Lior Davidovitch, the founder of PUBLC, an innovative search engine that reinvents user experience and technology
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Interview with Lior Davidovitch, the founder of PUBLC
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! If you have a content marketing strategy already in place, you’re no stranger to the fundamental principles that guide it.
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Guide: How to use podcasting in your content marketing campaign
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms
30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights
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Online reputation management: Seven steps to success
Before anybody does business with you, they’d have Googled your name.
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The role of SEO in online reputation management (ORM)
So, you’ve optimized your site content and followed all those under-the-hood best practices to maximize your appeal to search engines…what’s next?
Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors behind your brand gaining business through its website is the credibility it holds.
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Factors that influence your website’s credibility
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity.
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Shady competitors’ tactics and how to beat them: negative marketing resources