It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum , and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month
The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.
Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had
The nofollow tag is important to those responsible for search engine optimization as it enables them to indicate to search engines not to count links with the nofollow tag as votes in its favor, controlling their reputation along the way. Using the nofollow can help SEOs and webmasters in general avoid problems with search engines believing… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Chris Bullick , Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week about how reviews can affect purchasing decisions and what this means for SEO. When we discuss the idea of adding reviews to a brand’s strategy, here are the most persuasive stats to support the decision: 90% of consumers read reviews before visiting a business 31% of customers are likely to spend 31% more on a business with excellent reviews Reviews can boost your results by using fresh user-generated content 72% of consumers will take action only after reading a positive review “88% of consumers trust online reviews like personal recommendations” – on reviews and SEO #BrightonSEO — Search Engine Watch (@sewatch) September 2, 2016 Google’s ranking factors are changing all the time and there seems to be an increasing focus on content, uniqueness, device friendliness and social sharing.
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017. The world of SEO continues to change at lightning speed
Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings . But Brodie Tyler, founder of ReviewJump , believes that they aren’t given enough emphasis – by businesses or the SEO community.