How to use purchase intent for more effective keyword search

If you think the lowly keyword is dead , think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey

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How to use purchase intent for more effective keyword search

Analyze Complex Data for Better Omnichannel Performance

RichRelevance has teamed up with search-driven analytics provider ThoughtSpot to help retailers analyze complex data and derive new value from omnichannel personalization. Through the partnership, ThoughtSpot integrates its technology with the independent Relevance Cloud platform to provide a complete personalization solution for large retailers….

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Analyze Complex Data for Better Omnichannel Performance

Better Target Locals with Mobile Ads

Cross-screen mobile ad platform UberMedia has unveiled a new system that helps marketers boost the relevance and performance of their local mobile ad campaigns. The Location Visit Optimization (LVO) system leverages real-time data feedback of people physically visiting locations. With the machine-learning system, it is possible for mobile ad..

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Better Target Locals with Mobile Ads

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency at which its user report or hide ads. Facebook believes these changes/updates will improve the relevance and…

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User Feedback Influencing Facebook News Feed Ads

Twitter Ups Relevancy of Targeted Ads

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network.

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Twitter Ups Relevancy of Targeted Ads

BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent.

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BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization