How to identify and fix indexation bloat issues

Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites. The more serious cases of indexation bloat usually occur on ecommerce websites, as they tend to utilize user-friendly facetted navigations and filter lists, allowing users to quickly identify the products that they want

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How to identify and fix indexation bloat issues

How to deal with attribution fraud

While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has been mostly ignored up until now. As marketers and media owners shift dollars into digital channels, however, serving ads outside of an attribution model’s measurable capabilities in order to achieve financial benefit has quietly been ramping up in response

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How to deal with attribution fraud

Five keyword myths you need to forget right now

Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan , Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO , and it was a useful reminder on all the misconceptions around keywords in the SEO industry

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Five keyword myths you need to forget right now

Google manual action penalties were due to links for freebies

A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review .  Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they can buy the products. As reported by SER , Google’s Webmaster Central Help Forum contains plenty of questions from bloggers who have received penalties over the weekend, like this one: The post by Sammi Penni in relation to the penalty notice shown above has been replied to by John Mueller, Webmaster Trends Analyst at Google

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Google manual action penalties were due to links for freebies

Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!

*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t – last night Instagram announced that will be adopting an algorithm that will show posts from the people you interact with/care about the most at the top of your news feed. This is what we in the business call ‘doing a Facebook’.

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Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!

Google asks bloggers to nofollow links for free gifts: expert view

As we reported on Friday, Google has issued guidelines for bloggers who receive free products from companies.  Google’s advice is for bloggers to nofollow any links that they add to products they’ve received as ‘these links didn’t come about organically’. It may sound simple enough, but it raises a number of issues. These include: Is there a problem with bloggers providing links in return for free products?

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Google asks bloggers to nofollow links for free gifts: expert view

Rackspace Unveils New CDN

Managed cloud computing company Rackspace has unveiled a new service powered by Akamai Technologies, dubbed the Rackspace Content Delivery Network (CDN). With the launch of the new service, Rackspace and Akamai are expanding their relationship to offer customers integrated, “one-click” access to Akamai’s CDN services via the… [[ This is a content summary only

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Rackspace Unveils New CDN