Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects all websites, ranging from small WordPress blogs to big Hybris and Magento ecommerce websites. The more serious cases of indexation bloat usually occur on ecommerce websites, as they tend to utilize user-friendly facetted navigations and filter lists, allowing users to quickly identify the products that they want
While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has been mostly ignored up until now. As marketers and media owners shift dollars into digital channels, however, serving ads outside of an attribution model’s measurable capabilities in order to achieve financial benefit has quietly been ramping up in response
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them. Laura Hogan , Head of Search in Ricemedia, decided to focus on keyword myths in her presentation in Brighton SEO , and it was a useful reminder on all the misconceptions around keywords in the SEO industry
A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review . Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they can buy the products. As reported by SER , Google’s Webmaster Central Help Forum contains plenty of questions from bloggers who have received penalties over the weekend, like this one: The post by Sammi Penni in relation to the penalty notice shown above has been replied to by John Mueller, Webmaster Trends Analyst at Google
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t – last night Instagram announced that will be adopting an algorithm that will show posts from the people you interact with/care about the most at the top of your news feed. This is what we in the business call ‘doing a Facebook’.
As we reported on Friday, Google has issued guidelines for bloggers who receive free products from companies. Google’s advice is for bloggers to nofollow any links that they add to products they’ve received as ‘these links didn’t come about organically’. It may sound simple enough, but it raises a number of issues. These include: Is there a problem with bloggers providing links in return for free products?
Managed cloud computing company Rackspace has unveiled a new service powered by Akamai Technologies, dubbed the Rackspace Content Delivery Network (CDN). With the launch of the new service, Rackspace and Akamai are expanding their relationship to offer customers integrated, “one-click” access to Akamai’s CDN services via the… [[ This is a content summary only
When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded communities and email, according to a new report out by Forrester. The report, titled “Social Relationship Strategies That Work” suggests that brands are seeing diminishing returns on social networks like Facebook and Twitter;..