6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone

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6 tips for creating content to capture short attention spans

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

In part one  a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve. Content produced in association with Neustar .

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Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now open for voting ! Designed to reward technology vendors and agencies at the cutting edge of delivering mobile solutions, services, content and technology, the power is now in you, our reader’s hands to select the winners! Voting rules: You may only vote for one company in each category. You may not be an active employee of the company that you are voting for. If you do work for one of the companies, you are encouraged to promote the survey to your clients and network, but you may not vote for your own company.

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Mobile Reader Survey: Voting Now Open!

Guide to Black Hat SEO: which practices will earn you a manual penalty?

A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penalty .  Not all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice. Or in some cases an errant SEO consultant earned them the punishment

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Guide to Black Hat SEO: which practices will earn you a manual penalty?

15 writing tips to rank higher on social and search results

Online writing has its own style and it’s even more challenging when you consider its impact on SEO . Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results.

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15 writing tips to rank higher on social and search results

Guide to Google ranking signals – Part 5: duplicate content and syndication

Last week we published the third instalment of our complete guide to Google ranking signals. It concentrated on ‘ content freshness ’ and the practical ways you can ensure your webpages are recognised by Google as being relevant and up-to-date.

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Guide to Google ranking signals – Part 5: duplicate content and syndication

Seven strategies for building a thriving community around your blog

The secret to creating an outstanding blog is to cultivate a strong community of fans that helps generate new traffic. In this post, I will lay out some tips to creating a bustling community around a blog. I’ll also share tips on monitoring community growth and how to use it to your advantage

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Seven strategies for building a thriving community around your blog