There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns
Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day. While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer. One of those most often debated is the value of a top position. Many find themselves bidding to a top position simply because it feels like winning (which is a fantastic reason why removing human emotions in marketing decisions could be a great thing – score one for AI)
LinkedIn has unveiled a new tool that shows users how they stack up next to other professionals in their network. The tool, dubbed “How You Rank,” enables users to see how they rate – in terms of profile views – within their network of connections and/or within the company they work. Plus, users can leverage the tool to..
Google’s former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created by those with verified accounts. “The true cost of remaining anonymous,” he writes, “might be irrelevance.”