30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens, while others are leaning more into contextual advertising Coegi’s Sean Cotton explores the challenges and opportunities marketers face in the absence of third-party cookies, as well as viable alternatives they can use to keep audience targeting on point Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but it’s also one that might leave businesses scrambling when the cookie jar disappears.
30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike.
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How 5G will pave the way for mobile app innovation
30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause.
30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It was launched early May , but all leading digital marketers and webmaster community agree that it’ s one of the biggest Google algorithm updates.
Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types. In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales.
Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm.
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The perils of tricking Google’s algorithm
I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it.
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Interview with Marie Haynes: What you need to know about E-A-T
If you’re like many small to medium sized businesses, budget is everything and every dollar counts.
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Top trends to increase value for paid search spend
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget
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PPC budget strategy: Tips for success on a limited budget
If you’re trying to master PPC , you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours