A guide to setting up Google Analytics for your WordPress site

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast who is setting up a website or a new blog using WordPress as your CMS , it is highly recommended to install Google Analytics to your WordPress site.

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A guide to setting up Google Analytics for your WordPress site

Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation

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Interview: Why marketers shouldn’t waste their time with Google Posts

The SEO benefits of using WordPress to publish your content

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO ( search engine optimization ) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.

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The SEO benefits of using WordPress to publish your content

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software , so it’s not just me being boring).

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How are beacons going to affect search marketing?

Seasonal pages and SEO: who’s ready for Euro 2016?

Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.  It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can.

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Seasonal pages and SEO: who’s ready for Euro 2016?

Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’

The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.  Paul Lomax is CTO and Head of Product Development at Dennis Publishing  (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline. We caught up with Paul to ask his views on the growth of adblocking and how Dennis Publishing will look to deal with this issue. How much of an issue is adblocking for Dennis Publishing?  Not insignificant but still very much in the minority.

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Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’

Bringing Mobile Games from Concept to Fully Realized Product

Consumers’ addiction and love for their smartphones has made mobile applications and games a hot commodity. The FunPlus Group, a mobile social gaming company, has announced the creation of PublishingPlus, a new mobile game publishing program that provides game developers with an alternative to “traditional” publishing

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Bringing Mobile Games from Concept to Fully Realized Product

6 Tips for Creating Moneymaking Content

At the end of the day, content drives the Internet. It’s an important aspect of any Web presence, but especially for affiliate marketers, who depend on their content to interest visitors, attract advertisers, and make money

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6 Tips for Creating Moneymaking Content

Analyze Tumblr’s 50 Million New Posts Per Day

Social data provider Gnip has announced a partnership with Tumblr where they will have full access to the publishing platform's firehose – the full feed of Tumblr's 50 million new posts each day – and making the information available for business analysis. Tumblr, which is growing rapidly and a company that I believe is the next major…

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Analyze Tumblr’s 50 Million New Posts Per Day