What’s new with Earth? First impressions of the relaunched Google Earth

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.

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What’s new with Earth? First impressions of the relaunched Google Earth

Test your knowledge! The Search Engine Watch Easter trivia quiz

Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.

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Test your knowledge! The Search Engine Watch Easter trivia quiz

How marketing leaders can create a digital mindset in their organizations

So you want to be a marketing organization that’s truly digital? While your company’s leadership may have a solid idea of what they want for the business in terms of digital transformation , in order to achieve it, they need to get every level of the organization working towards that goal

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How marketing leaders can create a digital mindset in their organizations

What does Google AMP mean for ecommerce?

Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages. It seemed only a matter of time before this would occur, especially after eBay announced the launch of 8 million AMP-enabled pages,  but what exactly does it mean, and how should retailers react?

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What does Google AMP mean for ecommerce?

AMPing Up the Ad Speed

Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the advertising technology space.  Malte Ubl, Tech Lead for the AMP Project, indicated in a recent blog post that there is now early (beta) code available for an implementation of AMP-powered ads from Google’s AdSense ad network, and the… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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AMPing Up the Ad Speed

Are retailers missing the mark on m-commerce?

With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their mobile experience a top priority. But a new report by PointSource into ‘The State of the Mobile Experience’ has indicated that few are happy with the results

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Are retailers missing the mark on m-commerce?

What can Medium’s Creative Exchange bring to native advertising?

Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. The Creative Exchange is by no means Medium’s first foray into native advertising : in the past, it has produced a number of verticals in partnership with different brands, including BMW, Marriott and Samsung. But this is the first time that Medium has opened up native advertising for the wider community to take part in

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What can Medium’s Creative Exchange bring to native advertising?

The three Us of mobile design: UX v usability v UI

Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably.

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The three Us of mobile design: UX v usability v UI

The Future of User Authentication

Passwords seem to be top of mind recently, with Gigya recently claiming the end of the password, and now Google doing the same.  Google has reportedly long been working on password-free login as part of its Project Abacus and it could arrive for consumers later this year (2016).  Project Abacus essentially monitors a combination of… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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The Future of User Authentication