Marketers and advertisers that double their investment in programmatic could achieve as much as a 6 percent increase in sales and a 22 percent increase in marketing return on investment according to a recently released study from Rubicon Project and TFQ Strategy. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The…
Despite fears that programmatic advertising drives low-quality impressions, the tactic is being adopted at break-neck speed by advertisers. In fact, according to Zenith’s “Programmatic Marketing Forecasts” report published this week, programmatic advertising will grow 31 percent in 2017 — faster than all other digital media..
Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time.
Programmatic advertising marketplace OpenX released results from its second annual report on the perceptions of marketplace quality in programmatic advertising. Marketplace quality is top of mind for both publishers and advertisers who are willing to expand their budgets and investment in these new formats but are obviously concerned with the… [[ This is a content summary only.
Programmatic , while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display ad spend in the United States will be programmatic. Because of the demand for programmatic, popular online services like Spotify are embracing programmatic ad offerings, and companies are now working to extend programmatic concepts to traditional offline channels, like direct mail .
Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools, but is there a benefit? SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new report (PDF) out from Integral Ad Science suggests that it, in fact, does not
One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin
Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global Seller Trust Index (GSTI), the rating standard the company publishes for programmatic advertisers. Ad fraud remains the single great threat to the digital advertising economy, with research indicating that upwards of 48.5 percent of… [[ This is a content summary only
By Craig Teich, Connexity Although a couple of publishers have made recent headlines by backing away from participating in the programmatic ecosystem, they will find themselves members of a tiny minority. Why? There is a lot to like about programmatic and marketers will continue to shift budgets to programmatic as they uncover it's..