Meeker’s Report on the state of advertising and trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.  The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come. Some notable sections have focused on the rise of interactive gaming in all its forms and what that means for digital, the evolution of customer support in social media, and the state of the internet in China and India. Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry.

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Meeker’s Report on the state of advertising and trends to watch out for

4 things to note when optimizing for local SEO in 2017

SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior.

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4 things to note when optimizing for local SEO in 2017

The Big Payoff in User Onboarding Initiatives

Acquiring new users is challenging (and often expensive) so it only makes sense that enterperises should concentrate at least some of their efforts on getting users interacting with their products. If you need convincing, consider this: companies with tailored onboarding programs are four times more likely to outperform their compeititors in…

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The Big Payoff in User Onboarding Initiatives

QUICK HIT: Social Ads Miss Their Targets

In the realm of social advertising there are two types of people – those who believe in their ability to perform and produce a return on spend and those who don't believe the hype. While millions of businesses (both small and large) have advertised their products and services on Facebook, for example, it's not uncommon to hear stories…

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QUICK HIT: Social Ads Miss Their Targets

How to use buyer intent to write better copy

Understanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantly create content that converts

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How to use buyer intent to write better copy

Showcase Products & Services In Bing’s Structured Snippets

Bing has begun rolling out Structured Snippets for text ads.  SUBSCRIBE to Website Magazine & Accelerate 'Net Success Taking the same approach as Google, Structured Snippets in Bing Ads are not clickable, but rather are designed to feature specific characteristics and aspects of the products and services being offered by the…

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Showcase Products & Services In Bing’s Structured Snippets

Bing news update: three latest developments

It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements , various algorithm fluctuations and many SERP experiments .

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Bing news update: three latest developments

Facebook unleashes its very own mobilegeddon

Last year, Google changed its algorithm to favour mobile-friendly sites. The change was dubbed  Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighing in on mobile-friendliness . Citing research, the social network says up to 40% percent of users will abandon a mobile site after three seconds of delay

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Facebook unleashes its very own mobilegeddon

How to boost sales by improving your trust signals

It’s obvious that the internet has a conversion problem, and many businesses are constantly evolving ways to better convert traffic they get. In this quest, they consider things like A/B testing, changing button color, having a more persuasive copy, etc. They often ignore what is perhaps the most important factor that drives every transaction: TRUST .

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How to boost sales by improving your trust signals

Five very quick tips to building a loyal ecommerce customer base

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting . So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged

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Five very quick tips to building a loyal ecommerce customer base