Building your SEO strategy in 2017: what’s most important?

If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well . Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google

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Building your SEO strategy in 2017: what’s most important?

4 ways to get ahead of the marketing personalization curve

If I had a dollar for every time I heard someone say that we “must personalize the customer journey” I’d probably be on a beach somewhere drinking daiquiris. Instead, I try to help people understand what personalization actually means for in-app marketing . In the past decade, marketers have made a lot of progress in personalizing shopping experiences in stores and online

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4 ways to get ahead of the marketing personalization curve

Three ways that AI is enhancing the ecommerce customer experience

Sponsored content  in collaboration with Bijou Commerce. Click here to read our collaborative content guidelines . Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI.

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Three ways that AI is enhancing the ecommerce customer experience

Mobile ad fraud: how agencies and advertisers can spot, combat and kill it

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. With mobile rapidly approaching half of digital advertising , the fraudsters that have plagued web advertising are now targeting mobile ads – particularly the “download or app” ads, which have become a cash cow for the ad industry. In this column we ask: what do advertisers, agencies, ad exchanges, ad networks, demand-side platforms DSPs and other adtech providers need to do to stop mobile getting to the same state as web ad fraud?

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Mobile ad fraud: how agencies and advertisers can spot, combat and kill it

Unknown Truths About Ratings and Reviews

Theresa O’Neil, PowerReviews Shoppers have come to rely on ratings and reviews when making purchasing decisions for just about everything – from hotels and books to movies and apparel. Ratings and reviews drive more conversions than any other type of user-generated content (UGC)

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Unknown Truths About Ratings and Reviews

Could ‘people-powered’ Digle be the future of search?

It’s search, Jim, but not as we know it. In a search industry where most of the major players are focused on machine learning , artificial intelligence and developing increasingly sophisticated algorithms , it’s unusual to come across a company which sets out to do the exact opposite. Enter Digle , the ‘people-powered’ search platform.

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Could ‘people-powered’ Digle be the future of search?

Text-Based Reviews No Longer Enough

Website owners are familiar with the role that reviews play in buyers' (B2C and B2B) purchasing decisions, but some may not be prioritizing visual user-generated content (UGC) in the same way. New data from PowerReviews indicates 65 percent of shoppers are more likely to trust products that have user-generated photos or videos in their… [[ This is a content summary only.

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Text-Based Reviews No Longer Enough