The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population — leaving plenty of room for growth.
Emojis are used by the majority of the population for quickly communicating emotions and ideas, so it shouldn't be surprising that brands are actively leveraging them within emails. Campaigner has released a new infographic that details best practices for using emojis as well as information about who is including them and why.