30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should.
30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously. Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021.
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! If you have a content marketing strategy already in place, you’re no stranger to the fundamental principles that guide it.
A few years ago, I hosted a podcast called ‘Ask Amanda About Marketing’. It ran for 30 episodes before going on a hiatus for over a year. Now, I’m relaunching it under a new name and with a more focused goal, and I’ve been reflecting on what I learned during the first go-around and the podcast tips I’ve acquired while getting ready to publish this next iteration.