30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh it took some time, but many brands are now using Clubhouse Wherever there are influencers, advertisers aren’t far behind Just this week Clubhouse announced a new monetization feature, Clubhouse Payments, as “the first of many features that allow creators to get paid directly on Clubhouse” Now might be a good time to consider building an online community to add value and deepen the connection with your audience, here’s how Clubhouse is the latest entrant into the ring of popular social media apps. The pandemic fast-tracked broader usage and many A-list celebrities have adopted the platform pivoting it into a more mainstream space and conversation. Clubhouse is an audio-only network that has become a disruptor to more mainstream social media channels and has provided a breath of fresh air and a much-needed distraction for those of us suffering from video and zoom fatigue.
30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road. Global digital agency Croud’s Organic Strategy Director looks discusses the future of Google, right from Google’s antitrust lawsuit to Apple as a future rival, and more
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The future of Google and what it means for search
30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos.
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2021 Search marketing: The year of automation
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting.
30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise
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What a chaotic digital media landscape means for advertisers as 2020 ends
30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost
30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions
30-second summary: Google Keyword Planner helps us filter down our seed list, show trends in the wording people use when they search and highlight big opportunities we should be tapping into. Contrary to popular belief, Jack Telford, Starcom’s Owned Strategy Director argues that most keyword research today is over-reliant on this quantifying of searcher behavior and therefore misses out on the huge value in studying low to no-volume search terms.
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The untapped value of qualitative keyword data
30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online investigation skills to find out what topics are relevant to your core audience. Success requires embracing trends early with a creative and positive mindset.
How to navigate social media marketing trends
Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing is the fact that for every dollar you spent on email, the ROI is substantial in terms of the conversion drawn from the pursuit. Email marketing has also always managed to be a great platform for collecting user data and making an effort to understand their behavior better
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The email marketing landscape 2019 and way ahead for 2020