Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global Seller Trust Index (GSTI), the rating standard the company publishes for programmatic advertisers. Ad fraud remains the single great threat to the digital advertising economy, with research indicating that upwards of 48.5 percent of… [[ This is a content summary only
Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of mobile in-app inventory is non-human traffic (bots)
As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. Fortunately, there are some interesting solutions to what many agree is a serious systemic problem with the current industry. Fraud protection and data intelligence solution Pixalate, for example, just introduced a new security hardware..
Pixalate, an analytics platform for programmatic advertising, which also happens to publish a “quality rating” standard known as the Seller Trust Index, announced its top 20 sellers for January. Google, OpenX and Rubicon Project hold the top three positions respectively – see the graph below to see which vendors rounded out the top 20….
Programmatic advertising is one of those tactics that is shaping the 'Net as Web professionals know it, making it important for brands to know who the key players are and how they compare. In the age of real-time bidding, that's not always easy to do