As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us.
We have entered a new era of search where SEO and content marketing have converged .
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Looking through the artificial intelligence mirror: insights and automation
Even though most web professionals and marketers know about Google Analytics , not many understand how they can fully unlock all the power of this free analytics software.
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How to set up ecommerce tracking in Google Analytics
Recently on Search Engine Watch, we rounded up six newcomers to the search engine landscape that are worth keeping an eye on for the future. Each new search engine takes a slightly different approach to searching the web, but there is one trait that many of the recent ones have in common: private, secure searching
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What’s behind the trend towards private search engines?
People have a natural tendency to care about what others are doing around them as a means of validating themselves. This is true in our personal lives when the Joneses come home with a new sports car, but also in paid search when brands want to outrank their competitors
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AdWords Auction Insights report: A key to understanding the competition
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition task
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How does Bing’s voice search compare to Google’s?