Two simple behavioral levers to improve your link building efforts

Link building is hard. Anyone who says otherwise has either not done much of it, or they’re trying to sell you a course. To make it even harder, there are a million supposed link building hacks and tactics on the web – and most of them are pretty bad.

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Two simple behavioral levers to improve your link building efforts

Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a closer look at the performance of both sites’ leads reveals: This shouldn’t be a surprise, because this has been Walmart’s plan all along, and Despite what the headlines say, this is primarily a win for Walmart despite the large acquisition price. We’ll tell this story with two simple charts

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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Google featured snippets: A short guide for 2019

When you ask any question in Google or search with any keyword, a special block of information may appear, which is known as a featured snippet. This block will contain an extracted summary of the answer from a webpage, a link to that page, and most of the time, a related image. Google extracts the summary programmatically

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Google featured snippets: A short guide for 2019

A primer to forecasting the value of SEO

If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time.

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A primer to forecasting the value of SEO

Google and Facebook back Berners-Lee’s Case #ForTheWeb

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019.

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Google and Facebook back Berners-Lee’s Case #ForTheWeb

Five easy tips to improve the creative assets for your next campaign

Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “ Clients from Hell ” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t  that  bad for most designers, there are still improvements to be made

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Five easy tips to improve the creative assets for your next campaign