5 reasons to give SEO experts a seat at the website planning table

Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.

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5 reasons to give SEO experts a seat at the website planning table

Off-page PR: everything you need to know about changes to the local press

The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month

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Off-page PR: everything you need to know about changes to the local press

How to minimise the interaction cost of your web forms

Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.  Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’ .

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How to minimise the interaction cost of your web forms

“Can machines think?” What humans need to learn about artificial intelligence

One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too much power and control, and they will take over through either benevolence or malevolence.

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“Can machines think?” What humans need to learn about artificial intelligence

How paid search and personalisation can work together

We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together

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How paid search and personalisation can work together

Serving Customers “In the Moment” [Q&A]

As customers hop from channel to channel and expect to be engaged in a consistent manner wherever they interact with a brand, some brands are scratching their digital heads about how to serve these customers content that fits that moment and their history with the person.

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Serving Customers “In the Moment” [Q&A]

What’s the most important CRO metric? (hint: not conversion rate)

Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts.

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What’s the most important CRO metric? (hint: not conversion rate)

How to find copyright free images with Google Image Search and other resources

Whether maintaining a blog or a beloved long-running website , you will have likely run into problems with accidentally using copyrighted images.

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How to find copyright free images with Google Image Search and other resources

Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free

SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines . Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their hands that are great for market research and completely free (or at least freemium). As David Ogilvy said: “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.

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Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free