Responsive Email Drives Higher CTO Rates

If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer.  A new report out from Yesmail,  ”Do or Die: The Implications of Ignoring Responsive Design,” reveals that brands which implemented responsive design in their email campaigns garnered 55 percent higher mobile… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Responsive Email Drives Higher CTO Rates

Highest Percentage of Fraud Occurs with the Highest-Priced Goods

Online payments provider 2Checkout just released their first quarterly Fraud Index and the report doesn't paint a very rosy digital picture. 2Checkout found that the highest percentage of fraud occurs with the highest-priced goods with transaction values over $400 exhibiting fraud rates 35 percent higher than average

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Highest Percentage of Fraud Occurs with the Highest-Priced Goods

Google AdWords Adds Search Network with Display Select Option

Google’s new option uses improved signals and methods to determine which of the display network sites an advertiser’s ads are likely to perform the best. Initial tests showed 35 percent higher click-through rates and 35 percent lower costs.

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Google AdWords Adds Search Network with Display Select Option

Revenue Per Email Increases 30 Percent

Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report. Experian found that revenue per email increase 8 percent in Q4 2012 compared with Q4 2011 (from 13 cents to 14 cents) and was 30 percent higher than in Q3 2012 (from 11… [[ This is a content summary only

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Revenue Per Email Increases 30 Percent

Video Boosts Mobile Ad Engagement Rates [Study]

In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.

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Video Boosts Mobile Ad Engagement Rates [Study]

Google Enhances Ad Sitelinks

Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate is 30 percent higher for ads with sitelinks.

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Google Enhances Ad Sitelinks

Google’s Ad Sitelinks Enhanced

AdWords advertisers have had advertising sitelinks at their disposal for quite some time and, by all accounts, they seem to work pretty well. According to Google, in fact, the click-through rate is 30 percent higher for advertisements with sitelinks than those without. Sort of makes you want to run off to your AdWords account and set up..

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Google’s Ad Sitelinks Enhanced