Understanding the three awareness stages of your online audience

30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place Here’s how you can create content that is balanced and targeted to better serve people throughout every step of their journey Not all traffic is equal. Businesses often forget that their site visits and success metrics aren’t just numbers – they are living, breathing people who are driven by behavior

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Understanding the three awareness stages of your online audience

Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing manager, Nitin Manhar Dhamelia advises on zero click search optimization and measurement Historic context Back in 1998 when Google was founded, it served 10,000 searches per day and by 2012 it was 3,500,000,000 searches per day.​ And in 2021, search volumes continue to explode with Google serving around 5,600,000,000 searches globally per day.​ Its success in becoming a transitive verb was borne when Google tasked itself with bringing order to the chaos of the world’s knowledge. It knew that to achieve this magnitude of top-of-mind awareness, the key would be to create a window to the web that was inclusive, accessible, and easy to understand for the general population; it knew that inclusivity would accelerate adoption. Even today, the search giant is always working on improving the consumers’ search experience and 2021 saw several key algorithm updates roll out – passage ranking, page experience, page titles, MUM, mobile-first indexing, and more

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Zero click search: the new consumer comfort zone

Get more subscribers with these seven podcast SEO tips

30-second summary: Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast ?  Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way Check out these seven podcast SEO tips to help you get in front of more people and get more subscribers If you have a podcast for your business, something you’ve probably thought about is how to get more subscribers to tune in to future episodes.  After all, unlike with traditional blogging where you have a dedicated space for your content, your listeners are accessing your podcast episodes through a third-party streaming service or podcast directory. And these services often carry hundreds of thousands of other podcasts in their network.  So how can you get your podcast discovered by more of the right leads and future customers

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Get more subscribers with these seven podcast SEO tips

2021 Will be the year brands make winning experiences out of remote interactions

30-second summary: In line last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued customers will be a priority for brands Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021 2020 has forced brands to completely transform the way they operate in the wake of the pandemic, and it is evident that some of the changes we are experiencing will be permanent. Brand relationships that were once defined by visiting stores or face-to-face conversations with salespeople are now being reimagined as remote interactions.

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2021 Will be the year brands make winning experiences out of remote interactions

Five strategies to promote your business using LinkedIn Stories

30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn

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Five strategies to promote your business using LinkedIn Stories

How questionnaires can help you evolve your product or business

30-second summary: Customers are at the heart of brand success and customer feedback is a leading resource that you should never take for granted. While it is true that there is a lot of useful information that can be collected without customer intervention, things like questionnaires are no less important. The more you talk to your clients, the more valuable information you obtain, the easier it is to address consumer needs.

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How questionnaires can help you evolve your product or business

The anatomy of a negative SEO attack

30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their backlink profile to make sure their site is not keeping company with any questionable web properties.

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The anatomy of a negative SEO attack

‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem

30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PAA results appearing within the top three results in Google, the PAA block opens up visibility opportunities for sites that are struggling to make it to the first page of Google’s SERP. The key to PAA success lies in producing PAA-friendly content that meets PAA best practices – from tackling longer search queries to focusing on brevity and including question words.

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‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem

How to navigate social media marketing trends

30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online investigation skills to find out what topics are relevant to your core audience. Success requires embracing trends early with a creative and positive mindset.

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How to navigate social media marketing trends