The rise of Answer Engine Optimization: Why voice search matters

Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right?

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The rise of Answer Engine Optimization: Why voice search matters

How to find the perfect domain strategy for international SEO

As you look to expand the reach of your business to customers in different countries , your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered.

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How to find the perfect domain strategy for international SEO

Three tips for a content marketing plan that makes your customers the central focus

In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible

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Three tips for a content marketing plan that makes your customers the central focus

How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about  influencing the influencer , i.e. those people who can impact your customers’ buying decisions.

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How to amplify your content marketing with influencer-driven writing contests

Image optimization 101: How to rank higher in image search

SEO is not only about optimizing written content. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Optimizing your images  gives your website an additional chance to be found via image search, and a good logo or some eye-catching graphics can be just as effective at attracting visitors to your website as your written content

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Image optimization 101: How to rank higher in image search

How businesses can optimize for Google’s new Question & Answer feature

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps .   This feature allows you and other people to ask and answer questions about your business

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How businesses can optimize for Google’s new Question & Answer feature

How to create a kickass link-building strategy for local SEO

Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships with other local businesses can give you a huge visibility boost in local search. According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal

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How to create a kickass link-building strategy for local SEO