How to use your data to supercharge paid search

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017).

Go here to see the original:
How to use your data to supercharge paid search

How to optimize your ad campaigns for consumer behavior on Facebook and Google

Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015.

Originally posted here:
How to optimize your ad campaigns for consumer behavior on Facebook and Google

What is SEM?

If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms

See the rest here:
What is SEM?

How brands’ domination of paid and organic search has changed with the evolution of search

It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches . It’s also been another rapid year of mobile and voice search .

See the original post here:
How brands’ domination of paid and organic search has changed with the evolution of search