Google is testing the insertion of a new line of text located above the top block of paid search advertisements.
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Google Tests "Ads Related to" Notation Above PPC Ads
Tag Archives: paid-search
Lift Conversion Rates with Keyword Intelligence Tool
LivePerson, a provider of real-time chat services and other online customer engagement solutions, has launched a new product designed to increase conversions from paid search through intelligent, post-click marketing. Keyword Lift leverages paid search campaign data and uses LivePerson proprietary analytics to identify the keywords with the… [[ This is a content summary only.
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Lift Conversion Rates with Keyword Intelligence Tool
SEO Should Be Called Integrated Digital Marketing
Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone’s pond, and align your SEO with social, video, paid search, analytics, and other channels.
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SEO Should Be Called Integrated Digital Marketing
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody.
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Google AdWords for Video Launches with Improved Targeting on YouTube
Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up 221.1 percent YoY, in a paid search market that grew 30.3 percent over Q1 2011.
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Paid Search, Mobile Spending Increase in Q1 2012
Google Forfeiture: Government Splits $500 Million
Government agencies that took part in an investigation of Google for distributing paid search ads for Canadian pharmacies that illegally shipped drugs into the U.S. will split $500 million Google forfeited to avoid Department of Justice prosecution.
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Google Forfeiture: Government Splits $500 Million
SES New York 2012 – Day 3 Coverage #SESNY
A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here’s a roundup of Day 3 live blogging and coverage.
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SES New York 2012 – Day 3 Coverage #SESNY
SES New York 2012 – Day 2 Coverage #SESNY
SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering SEO, paid search, landing page optimization, mobile, social, and more. Here’s a roundup of Day 2 live blogging and coverage of SES New York 2012.
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SES New York 2012 – Day 2 Coverage #SESNY
SES New York 2012 – Day 1 Coverage #SESNY
Following a keynote from Avinash Kaushik, SES New York 2012 attendees learned the latest tools, trends, and strategies in sessions covering SEO, paid search, analytics and more. Here’s a roundup of today’s live blogging and coverage of Day 1.
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SES New York 2012 – Day 1 Coverage #SESNY
7 Steps to Measure SEO Like Paid Search
Decision makers understand the ROI of paid search, so why don’t we think of measuring SEO in the same way? Once you’ve defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget.
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7 Steps to Measure SEO Like Paid Search