Switching from Google Analytics—here’s what you need to know

Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics

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Switching from Google Analytics—here’s what you need to know

Take your campaigns to deeper levels by disrupting the peace

30-second summary: A controlled chaos mindset helps brands and smart marketers recognize the inherent biases that tend to guide research and execution. The first pieces to get cut from budgets are the listening and planning portions of the planning process, which creates several problems for marketers.

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Take your campaigns to deeper levels by disrupting the peace

How Twitter is contributing to support masses during the Coronavirus outbreak

30-second summary: When it’s  about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. Twitter condemned any spread of misleading information on its platform.

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How Twitter is contributing to support masses during the Coronavirus outbreak

From SEO to CMO: Self driving technology and the path to C-Suite

There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing. As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations.

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From SEO to CMO: Self driving technology and the path to C-Suite

The Transformation of Search Summit 2019: Speakers, agenda, FAQ

On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene in Midtown, New York City. To see highlights from last year’s event, check out this roundup  of the sessions or these presentations .

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

7 content marketing stats you need to know for 2019

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy.

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7 content marketing stats you need to know for 2019

Google and Facebook back Berners-Lee’s Case #ForTheWeb

On Monday, November 5, Tim Berners-Lee unveiled a document called “The Case for the Web” which outlines principles to protect and enhance the web’s future, as well as craft a collective contract for May 2019.

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Google and Facebook back Berners-Lee’s Case #ForTheWeb