Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

Should Google be more transparent with its updates?

It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these halcyon days, information about Google ranking updates was generally delivered via Google engineer and head of Google’s Webspam Team Matt Cutts , who was to many marketers the public face of Google. As someone who was involved in helping to write the search algorithms himself, Matt Cutts was an authoritative voice about Google updates, and could be depended on to provide announcements about major algorithm changes.

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Should Google be more transparent with its updates?

Emoji appear in Google AdWords ads titles

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks. As such, any gains to be made from using emoji were very short-term

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Emoji appear in Google AdWords ads titles

Challenges and opportunities for inbound marketing in 2017

It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017?

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Challenges and opportunities for inbound marketing in 2017

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels

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How to predict ROI for SEO fixes

6 SEO Experiments That Will Blow Your Mind

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes.

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6 SEO Experiments That Will Blow Your Mind

Case Study: A Penguin 4.0 Recovery

We’ve had time for the dust to settle after the Real-Time Penguin update was released.  It’s now been more than 4 weeks since the update was implemented, and close to a month since Google announced the end of the launch.  The question in everyone’s mind now is – what can we learn from this update

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Case Study: A Penguin 4.0 Recovery