Back in 2015, we published an article entitled ‘ How do I get sitelinks to appear in my site’s search results? ’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information.
Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became replaced by “(not provided)”. By 2014, the (not provided) issue was estimated to impact 80-90% of organic traffic , representing a massive loss in visibility for search marketers and website owners