SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is now more critical than ever Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that leaders across organizations must clearly understand about the role of SEO to drive organic search performance 2020 wasn’t a year that we will soon forget.

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SEO in 2021: What your organization’s executives and senior leaders must know

Inbound marketing for brand awareness: Four up-to-date ways to do it

30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most effective for you

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Inbound marketing for brand awareness: Four up-to-date ways to do it

Google’s average position sunset: Are you set up for the transition?

On September 30th, Google turned off average position as a metric for search campaigns and now requires advertisers to transition to new impression share and impression rate tools. The news was first announced in February as an effort to establish more accurate and transparent forms of measurement

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Google’s average position sunset: Are you set up for the transition?

How to make the most of internal linking for higher rankings and improved organic search visibility

An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the website (i.e.

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How to make the most of internal linking for higher rankings and improved organic search visibility

Three factors to consider when building a local presence

Over the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. As more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive.

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Three factors to consider when building a local presence

What are sitelinks and how can I get them?

Back in 2015, we published an article entitled ‘ How do I get sitelinks to appear in my site’s search results? ’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information.

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What are sitelinks and how can I get them?

Build it and they shall come: Why your site architecture and search strategy must be aligned

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website

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Build it and they shall come: Why your site architecture and search strategy must be aligned

A world without “(not provided)”: How unlocking organic keyword data leads to a better web

Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became replaced by “(not provided)”. By 2014, the (not provided) issue was estimated to impact 80-90% of organic traffic , representing a massive loss in visibility for search marketers and website owners

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A world without “(not provided)”: How unlocking organic keyword data leads to a better web