Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.
Yes, we’re well into 2017 now and Google has already rolled out a significant algorithm update this year. But of course every SEO worth her salt knows that last year’s algo updates are significant indicators of the changes to come – search engines are known for making slow and incremental adjustments to their filters.
In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes.
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6 SEO Experiments That Will Blow Your Mind
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year.
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Mobile paid search has increased by 134% since last year: stats
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages ?
Is Google killing mobile organic search?
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search , organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1. Click growth increased slightly to 34%, but CPCs fell 9%.
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17 useful search marketing stats from Merkle’s Q2 2016 report
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified.
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Brand slackers: organic search is not always about non-branded keywords
Bing is now powering AOL's web, mobile and tablet search, providing paid search ads and algorithmic organic search results to AOL's properies worldwide. The deal, which was announced last year and just rolled out over the New Years weekend, gives Bing close to one-third of US PC web searches according to comScore… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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QUICK HIT: Here Comes Bing…
Kickstarter is an internet phenomenon, launching countless projects and products over the past few years.
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Using Kickstarter for SEO: a case study