Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.
:: By Alex Weinbaum, MioDatos :: Your email list is a modern digital currency. Behind each contact is a potential lead, and within that lead is the opportunity to generate revenue. People today are more cognizant to a marketer’s ambitions; they understand the tangible repercussions of giving away their email, and that makes… [[ This is a content summary only
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6 Proven Ways to Boost Your Email Captures
Social media advertising is appealing for many brands. While there are some inherent problems with the opportunity (namely that consumers aren't necessarily in a buying frame of mind), the networks are improving their offerings and it's getting to a point where advertisers need to start paying closer attention. SUBSCRIBE to Website…
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Reddit Adds Interest Targeting
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts , and using social in multiple ways to get in front of additional audiences.
Comments are, in the opinion of many, an integral part of the digital experience. Any one that has had to manage those comment however, likely has a far different opinion. Most brands don't make the most of the opportunity surrounding sitewide commenting and that's simply unfortunate as the right tools can make a great deal of… [[ This is a content summary only.
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4 of the Best Comment Moderation Tools for Websites
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search. Defining local search Local search is simply when people search for “product” or “service” + “location.” It should include the following elements: Consistent NAP (name, address, phone number) Consistent Categories Rich content (business description, photos, logo, videos, keywords) Customer reviews Links to location specific web-pages Along with a listing in Google My Business and other local listing sites for an increased effectiveness.
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Why local search should be part of your ecommerce strategy
Mobile shopping revenues are poised to explode this holiday shopping season and the savviest brands are preparing to capitalize on the opportunity. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Groupon and Jet (recently acquired by Walmart), for example, reportedly signed on to partner with mobile shopping app..
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Preparing for a Very Merry Mobile Holiday 2016
Application tracking system and talent management solution JobDiva has released a new module that will provide sales and business development teams with a way to gain a “holistic, bird's-eye view” of their ongoing sales leads. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The new Opportunity module takes…
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Monitoring & Optimizing Sales Pipeline Management
What is a title tag? How do you write one? Why are title tags important?
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How to write meta title tags for SEO (with good and bad examples)
:: By Nate Kristy, Automational :: This is an exciting time to be a marketer. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency.
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Where is all the Marketing Hype for SMBs? Tips to Become Smarter Marketers